Rhino PR is a full-service PR and marketing agency focused on meeting the unique needs of professional services firms in the greater Boston area and beyond. Founded in 2004 by President and CEO Susan Shelby, FSMPS, CPSM, Rhino PR guides its clients in taking charge of their marketing communications initiatives to directly benefit their bottom line. With customized services based on each individual client’s goals and budget, Rhino PR will support your existing communications staff or provide fully outsourced public relations and marketing services for long-term programs or short-term projects.
“I moderated a panel presentation on the topic of how attorneys can effectively work with public relations/crisis management experts, such as Susan, when defending clients in the face of adverse media exposure. During our presentation, Susan presented a number of scenarios from her own experience that made it clear she was far more familiar with effectively dealing with the media than the hundreds of attorneys in attendance. As a result of the panel, I immediately became aware of several examples of mistakes I too had made in dealing with the media in the past (or in refusing to deal with the media). I’ve moderated and spoken at numerous conferences before varied audiences and never before have I seen an audience so engaged.”
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