Return Path analyzes the world’s largest collection of email data to show businesses how to stay connected to their audiences, strengthen their customer engagement, and protect their brands from fraud. Return Path data solutions help analysts understand consumer behavior and market trends. Return path help mailbox providers and security providers around the world deliver great user experiences and build trust in email by ensuring that wanted messages reach the inbox while spam and abuse don’t.
"The impact of becoming members to the Return Path Certification program was like winning our own sweepstakes! Once accepted, not only did we maintain our good delivery at Hotmail, Yahoo! and all of our key domains, but our click-thru rates improved by 6%. That lift resulted in a 20% lift in conversion in just two months!"
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