Born Ready is the role of Wrangler in today’s world. Being ready in today’s fast paced society is key for our consumers, who want to be ready for anything life throws at them. It was therefore natural for Born Ready to be a digital first platform, with the imperative of building its strongest embodiment on our home online. We achieved just that, thanks to the restless support from our partner, RetroFuzz; As with the last 3 years, they brought to this journey brand knowledge, creativity and expert responses to our needs, delivering a website we are truly proud of today and that feels true to us, and will allow us to keep on growing towards our goals, looking at other territories beyond e-com… To be continued!

RetroFuzz understands the importance of user experience, and in working in close collaboration to get the best possible result. What we now have is a site that presents Lee in a fresh new way. It demonstrates our trend-led approach, inspiring our existing wearers to explore other styles, and introducing Lee to those who may be new to the brand as it is today.