ResponsePoint is focused on building B2B lead generation solutions to ensure lead quality not just quantity. Their programs are geared around supporting an integrated marketing and lead nurturing effort. They use a variety of tools; B2B telemarketing, direct mail, webinars, and associated automation all supported by a full suite of marketing & sales support services. Their process centered approach to lead generation improves your ability to produce better quality leads, consistently over time. This starts with developing a strategy that aligns your objectives with the right target audience and the perfect mix of marketing communications. They then use their experience to apply proven processes and technologies that simplify program management, measurement and sustainability for long after their initial engagement is over.