"Respondent has been a Godsend for us. As an enterprise tool, the cycles are long and you can’t A/B test rapidly. You often can’t do things as quick as a consumer company. Respondent has completely changed that for us. It has enabled us to act with the same nimbleness as …

"Somehow, from childhood to adulthood, people lose their sense of creativity. Somewhere along the way you start wanting to fit in, which can make you scared of change. And change is a big part of innovation. For really great design, thinking and rethinking are necessary."