"We’re working in a complex domain where it is necessary to probe your environment. A Design Sprint is a great example of a probe. Instead of making assumptions about your environment and thinking you know everything. You’re probing and testing and understanding, and you have to do it constantly."
We needed to establish a better communication channel with people who are not aware of us yet. This would enable us to understand how to improve our service and position ourselves as a real long-term alternative to car ownership.











