"Respondent has been a Godsend for us. As an enterprise tool, the cycles are long and you can’t A/B test rapidly. You often can’t do things as quick as a consumer company. Respondent has completely changed that for us. It has enabled us to act with the same nimbleness as consumer companies, but in a cost-effective and scalable way."
"Designers are creatives, they’re artists, and so they often have a vision for what they want. For that reason, they don’t necessarily want to hear anyone critique their work. So it is important to understand the drivers and barriers to appeal, and that’s where qualitative research really comes in and shines — if it’s done appropriately."