Refract empowers Sales Management to identify and immediately improve, costly mistakes, errors and missed opportunities their sales teams make every day. In all sectors, providing coaching and feedback are essential to individual and organisational development. Whether in training, learning or on the job performance providing appraisal – praise, ideas and corrective feedback, is key to improving performance.
“We use Refract and its power to be able to give us insights of exactly what happens on every call which we can then use to coach each of the agents to strengthen their abilities to be able to make those calls more effective.”






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