“My first publication that Reform designed was a wonderfully outstanding piece of print. Every page was carefully considered with a real commitment to detail. Reform is receptive to my artistic practice and we had a mutual understanding of what was to be conveyed. This is why I had no hesitation …

“I wanted the new identity to reflect my passion for branding, for creating names in particular, my enthusiasm and desire to create the right name for my clients and not to prescribe which name they should like but support them at all times in the building of their brand. I …