“The overall marketing view shows all marketing meetings. With it, I can easily show management and sales how much of an effect each campaign or action has had on traffic. It makes results more concrete. The best part is that they understand the impact marketing has on business. Consequently, the company’s management is also more willing to throw extra chips into digital marketing when the effects are plain to see. In addition, salesmen are unearthing leads from interesting sources that appear in site traffic.”