"Optima Living Communities undertook a broad search to find a partner to best represent the vision, values and commitment we have for the new development we are building in Sherwood Park. Perry Boeker and Angela Dallin presented to us a story board and perspective that was bang on from the first presentation all the way to completion. They made come alive a series of brainstorms into bringing alive the branding and naming of our site. In addition, they built a web site that we can proud to say realized our original commitment to the project. The cornerstone aspect of their work was to take our credo of Let Us Welcome You Home and convert that into People Place Community as three pillars of our brand from which they would go to articulate the name and vision for the new development. There is no one better in the market for branding and naming. They are detail-oriented, they do their homework and most of all they embed themselves as part of your team to realize your vision."