“When I heard about the PIP award, I knew right away that RVAg would be a great fit. Being in agriculture, I knew what a pip was already. I‘ve been planting seeds for years! Small seeds of hope that are planted in the farmers market world can have far reaching branches; whether it’s the seed of an idea for a recipe that grows into a meal; or the seed that ripens as a new market vendor grows his or her farm stand into a successful flourishing business. With six farmers markets, an online marketplace, and educational programs that focus on food and farming, the timing was right to refresh our brand. I’m confident that together, we are growing the RVAg brand to become a household name within Central Virginia and beyond, and that the seeds we have already sown and continue to sew will bear the fruit of our labor of love for future generations to harvest.”