“I’ll admit I was skeptical about this approach but I learned a lot. We meet with clients all day but rarely do we get the opportunity to truly hear first-hand their feedback and what they want from this experience. To be able to build solutions together is a rare thing …

“The variety and flexibility of the activities allowed us to address the changing consumer landscape from many different perspectives. For usability, specifically, the image marker tool was a great asset in highlighting the best, worst, and most confusing features in a static prototype, and gave our client direct, actionable feedback …