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“For UK Sport to fulfil its objectives and secure the funding to invest in elite athletes, it needed to better illustrate its successes. We shifted the focus of its digital presence away from news, creating an engaging showcase of its essential contributions.”
“A major focus for the new site is its campaigns such as Gold Event Series and Road to Rio. The design allows UK Sport to keep its identity while key areas are easy to rebrand and generate interest for new campaigns.”
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