“When you sign up you can connect your Raisely profile to Strava, to track your progress and see the community of other cyclists. Every time you log a ride, and an amount is fundraised, you are put on an email journey that will tell you either what we can achieve with the sum that you fundraise. But, if it’s a distance, you will get a little snippet of the story of the refugee or asylum seeker, where they were at the time, what they were going through and so on. So through the email journeys and stewardship calls by our team, that’s how we have encouraged people to continue and finish the challenge.”