“At the beginning of the development of our film festival, the rTraction team led us through an incredibly valuable process to help us get to the heart of our identity, which is both a celebration of film in its own right and a celebration of London’s own talented creative community. The work they did with us helped them to develop a logo that set the tone for our new festival. We feel the logo stands out and really speaks to who we are. We have had so many people tell us that they love it including executive directors of other film festivals. The outstanding work that rTraction did helps us stand out.”