"We wanted to build intuitive interaction that is more personalised for our customers so we can share specific offers with them and cut out many of the traditional steps. For that, you need an organisation with a start-up mentality...a partner with us in this transformation journey with a huge amount of flexibility, a high level of knowledge, skills and engineering, and as a company already had a vision in its own product and roadmap. Qvantel was selected by Wind Tre because they offered these capabilities and appeared ready to commit to the long-term transformation with Qvantel, the process was steered by a board member and that commitment and dedication really makes a difference for us."