"The China market is a hugely significant market for Heathrow and has been a big focus over the last couple of years. Qumin have been central to this, establishing a China digital marketing strategy to target Chinese independent travellers and students. Over the last year through online and offline marketing activity, they have helped grow our Chinese Social channels both in terms of numbers but also in terms of commercial value, now contributing to driving revenue in key areas such as Personal Shopper and Heathrow Rewards."