“I’m not interested in ‘selling’ – there are so many potential customers, that I only have time to work with people who are a almost ready to buy or b) struggling and need some help. So this guides my approach a lot. I use Quickmail to get people’s attention. Get their attention first, then build a relationship. I start simply by trying to think about what is the highest value message for the audience. My recommendation is don’t copy and paste other sequences. Try to go right into your value proposition – the more relevant your message is to your target audience, the more it will resonate.”