The project is rather ambitious and, at the same time, our idea was to make it as simple as possible. We have a lot of dedicated dental software on the market, but only few of them are really user-friendly and not overloaded with additional functions, that are in fact never used. The team of Qubstudio could precisely understand what we need. Sometimes they even knew it better than we did. For us, dentists, development process was rather new and sometimes complicated. Nevertheless, with a team of dedicated professionals, we have arrived to the functioning iOS application and web-version. And we believe that it is only a beginning of a fruitful cooperation in future.

QUB seeks to understand the product vision and the customer needs first. Then they create user-centric design that addresses the interests of the customer. I was fortunate to work with Luke, Sonia, and QUB as they masterfully crafted the brand aesthetic for Peanut Butter including website design, visual identity, color scheme, font, logo, and related marketing materials. QUB produces first class work!