Qualifio helps companies break silos in their data collection strategy : it is a flexible and powerful online platform that enables publishers, brands and agencies to easily create and publish viral interactions on websites, mobile apps and social networks. Quizzes, polls, tests, games, multimedia galleries and other innovative formats allow them to engage, grow and qualify their digital audiences.
“When creating a content plan for a project, such as the American elections, we always bear in mind the diversity of our formats. Our motives are primarily content driven. We choose the formats to fit an idea. Traffic is sometimes used as an argument to exclude ideas: if we know in advance something won’t work – something we’ve learned with experience – we look for a different angle. But a high amount of pageviews are always the icing on the cake.”
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