”We want to offer our customers more personalised service and offers. If they have indicated a wish to receive sales offers, their personal information may be used for product or service promotions. Thanks to Qualifio, we have the option of offering our customers a different way of engaging with Media Markt, rather than a simple opt-in. Qualifio has become essential at national as well as local level in terms of ‘gamification.’ We also needed an easy-to-use tool with a responsive helpdesk for our 23 stores, who use the solution on a daily basis. Both in stores and at our national headquarters, Qualifio was the obvious choice.”