"The MRS rebrand was an integral part of raising the profile of MRS and has been very enthusiastically received by everyone who has seen it – it allows us to reflect the huge range and depth of what MRS does. In the first instance Purpose provided a collaborative approach to develop a new brand framework, interpreting the complex needs of MRS into a strong and clear brand structure. Then subsequently delivered all the technical requirements within the implementation plan on time, ensuring that the new visual identity was delivered across all formats, to include printed materials, the overhaul of the MRS website to include wireframes and HTML, all digital media and live at the MRS Annual Conference."