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PurPics is a peer influencer platform that connects brands with college consumers over a good cause. PurPics helps student organizations fundraise by connecting them with brands who are excited to donate. It’s as easy as posting an Instagram! Here’s how it works First, your organization will be matched with a brand partner. Next, members of your student organization will all take pictures and post Instagrams featuring the brand partner.
“We feel that we get good value from working with PurPics, and plan to do so again. The primary benefits for us are micro-targeting capability, unique combination of relevant event activation and social activation. We also get good ROI from the partnership and see sales improvements when we activate.”
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