Puro.earth started from the realization that there is too much CO2 in the atmosphere and they already have carbon net-negative technologies that are able to capture and store it. However, a business model for carbon removal with these technologies was missing.
"It is vital for us that the CO, removal methods are long-term and verified so that our customers can trust that compensation is done to highest standards. Puro has taken care of this especially carefully. This is very important work where we want to be involved."
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