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Puro.earth started from the realization that there is too much CO2 in the atmosphere and they already have carbon net-negative technologies that are able to capture and store it. However, a business model for carbon removal with these technologies was missing.
"Even radical emission reductions are not enough to halt the climate change, but we must also actively remove CO, from the atmosphere. As Compensate grows, a marketplace where revenue goes …
“Conventional carbon offsetting is incompatible with a net-zero emissions target. Instead, we will double down on our efforts to reduce emissions and compensate what we cannot avoid yet through carbon …
“Navigating the nascent carbon removal market can feel overwhelming. Puro.earth’s work is important to give the market confidence about independently vetted and monitored, high quality projects, that provide credible transparency …
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