Puro.earth started from the realization that there is too much CO2 in the atmosphere and they already have carbon net-negative technologies that are able to capture and store it. However, a business model for carbon removal with these technologies was missing.
“Conventional carbon offsetting is incompatible with a net-zero emissions target. Instead, we will double down on our efforts to reduce emissions and compensate what we cannot avoid yet through carbon removal – Do our best, remove the rest!”
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