“As our business grew we needed to update our website to communicate clearly with the major brands we were now working with. Operating as a PR agency, we’ve always looked and behaved more like a creative agency, and wanted current and future clients to understand our brand values. A lot of PR agency websites fall into the ‘conformist’ trap. Crucially, we wanted to retain the edge that set our business apart. Pure’s enthusiasm from the beginning was inspiring, developing a concept around the framework of our offering, then turbo-charging the website’s relevance, bringing new energy to this online communication. Pure then worked closely with Cognatech to maximise SEO as well as ensuring easy navigation for all visitors; clients, prospects and the media. It was a great experience working with Pure, and the number of calls I received from clients enthusing about the new website really confirmed our decision to work with them was the right one.”