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Publift came into existence when founders saw how important ad revenue was for small to mid-sized publishers. But the tech needed to manage that was intricate, and so was the industry. Enter Fuse, their proprietary header bidding technology that connects publishers to premium advertisers – this gave publishers the chance to level the playing field with media corporations who had resources to run their own ad operations.
"We have been afraid of heavily optimising ads on the site. We’ve got a lot of professional customers who are paying to use our commercial products and are quite sensitive …
“Publift did a fantastic job maintaining our strong user experience; brand perception while significantly increasing advertising revenue."
"The transition process was surprisingly easy. We have some complex coding in a few places and Publift was able to customize plug-and-play code in short order. I was really impressed. …
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