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Publift came into existence when founders saw how important ad revenue was for small to mid-sized publishers. But the tech needed to manage that was intricate, and so was the industry. Enter Fuse, their proprietary header bidding technology that connects publishers to premium advertisers – this gave publishers the chance to level the playing field with media corporations who had resources to run their own ad operations.
“Publift did a fantastic job maintaining our strong user experience; brand perception while significantly increasing advertising revenue."
“In terms of ads, we were already seeing a constant income, but the problem we had was that the solution was to always add more ads, and that was the …
“The site has experienced an astonishing increase in revenue in the last year and this has been entirely due to my involvement with Publift. I have been able to build …
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