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Publift came into existence when founders saw how important ad revenue was for small to mid-sized publishers. But the tech needed to manage that was intricate, and so was the industry. Enter Fuse, their proprietary header bidding technology that connects publishers to premium advertisers – this gave publishers the chance to level the playing field with media corporations who had resources to run their own ad operations.
“The results were exceptional and actually ahead of all forecasts. That's what's of most importance I think to everyone. But I'd have to add that they had an amazing onboarding …
“We wouldn’t be where we are today in terms of where our ads are sitting without Publift. They are always thinking about how we can evolve and how we can …
"Publift was able to help TI rapidly increase the value of our digital display inventory by implementing the Fuse tags. This allowed our ad ops team to manage the method …
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