“PR today is, arguably, more important to a start-up company than it ever has been. The ability to share a message with a wider audience, whilst building critical backlinks, is of fundamental importance. The world has changed – no longer should we wait until our product is ready for launch to tell the world. We need to communicate immediately. Publicize ‘gets’ the new world of Digital PR. Any founder who thinks that Domain Authority will be important in the life of their company would be well advised to talk with Publicize today. Had I known then what I know now, I would have begun work with Publicize in 2015 when we began building AardvarkCompare, rather than waiting until 2018. Lesson learned!”