"We had a couple of issues: one was internal resourcing and two: we needed external help to give us a entirely different approach. It’s allowed the business to truly focus on our customers & it’s allowed the impact of the website to provide a higher profile of the business. PRWD have been like an extension of the team. They’ve been very open right from the start and direct with their communications. They’ve pushed back on things they thought were really important for the new web design. Finally, we went in for a web design but we came out with more than that. We got ideas on how to improve our business and our communication with our franchisees: how we could leverage them to get them to peform better for us. PRWD’s services (research, UCD and CRO) are essential in this day and age. There’s so much to learn about your customer and it’s not something your average digital team can do. When you’re investing in a team like PRWD – who are so professional with their presentations to the business – people listen and focus, moreso than if it was an internal project. If asked whether to work with PRWD, I’d 100% recommend doing so."