Proto is a leading generative AI platform for local customer experience. Powered by GPT and a proprietary AI engine, Proto's AI Customer Experience (AICX) Platform automates transactions, tickets, bookings, and other high-volume interactions for local and mixed languages across text, voice and 20+ messaging channels. Proto is globally-recognised for its inclusive AICX solutions across the government, financial, health, and transport industries.
"The Department of Trade and Industry is constantly innovating – looking at ways to deliver better services to the public, from Business Number registration in 8 minutes to Barangay Micro Business Enterprise online registration and now Trade and Industry Assistant (TIA), the DTI Chatbot. TIA is built to speak the language of DTI's customers, understand their needs, and provide them with an immediate response accordingly. Over time, TIA is also fed with new information using different local dialects such as Tagalog and Cebuano, enabling the chatbot to entertain more queries from DTI's customers.






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