“The texting content allows our customer service staff to respond in a very, very quick manner and keep it uniform across our company.” When asked what he feels Prokeep allows his team to do better, absolutely communicate with the customers and get the customer the answer they need. I was a manager for 18 years, and the quickest way to get an answer really was to call into the branch. Now it's text into the branch and whatever that conversation is, from a simple price to a part to sending pictures. [Prokeep] is just so easy. It really is.”