"The Atlantic Canada Tourism Partnership (ACTP) brings together the Atlantic Canada Opportunities Agency (ACOA), the provincial departments responsible for tourism in New Brunswick , Newfoundland and Labrador, Nova Scotia and Prince Edward Island and the four provincial tourism industry associations. ACTP’s mission is simple – grow the tourism industry in Atlantic Canada, which today represents $4.69 billion annually for the region’s economy and employs over 110,000 people. ACTP expands the industry through two research-driven marketing campaigns, one promoting the Atlantic Canadian provinces in the United States and a second in key overseas markets. In both programs, ACTP markets Atlantic Canada with major consumer advertising campaigns, travel trade programs and media relations activities. ACTP delivers strong results. The initiative generated $164.4 million in tourism revenue for Atlantic Canada during its 2012 – 2015 Agreement. That represents a return of $13.55 for every dollar invested in its marketing campaigns. Thanks to ACTP, more visitors from the United States and around the world are discovering Atlantic Canada’s charms."