Primary is a full-service integrated marketing agency that believes powerful ideas transform anything. They deliver Strategy, Design, 3D Visualization, Web Development, Creative, Media/Social and Analytics. They work with clients to change perceptions, to change beliefs, and to change possibilities. Primary was founded in 1982 in Marblehead, Massachusetts before moving their headquarters to the banks of the Merrimack River in Haverhill, Massachusetts in the 90s. Today, they operate in a 150-year-old former shoe factory converted into a modern, open-concept idea factory that builds brands and churns out strategic and creative excellence.