Preston Kelly is the rare full-service agency without the silo mentality, and that employees collaborate from the same strategic core to carve out an Iconic Idea that differentiates a brand from the competitive pack. An Iconic Idea is a meaningful symbol or concept consumers adopt to instantly identify and share your brand. Imagine the advantage you’d have over your competition if every time a consumer saw or heard a message from you: Click! They connected your brand with a distinctive emotion or idea. An Iconic Idea is an instant embodiment of your brand’s DNA. Honest and authentic. Differentiating and clear. Consumers recognize and remember this. Some even love you for it.