The Power Group is rooted in traditional public relations, they also understand the need for innovation to reach people where they are. Their PR strategies go beyond conventional media relations and oftentimes become a collaborative force with other marketing initiatives, especially in the digital world. Instead of remaining a “PR only” agency, they chose to grow with their clients. They expanded and refined their suite of services to meet their needs along the way – and they’re thrilled to bring their expertise to the table.