“I feel that having a new name (despite the legal reasons for seeking it really gave us all a much stronger sense of belonging. From within the team, we continue to work together to improve and grow the company. And those that knew us before the renaming have welcomed it with open arms. The idea of being a ‘Moockie’ makes everyone, from newcomers to old-timers, feel like they belong to a much more unique community and academy. With our new name, we sealed our identity and were ready to introduce ourselves to the world as something completely new. We were able to make a difference in the market.”