"Ned is not only knowledgable about cutting edge digital optimisation strategies, he understands their role in the broader marketing mix and is able to unlock the potential of digital techniques to support and augment more traditional media activities. There's no jargon, no smoke and mirrors and no waffle - just genuine insight with a strong understanding of delivery and the results you can achieve - meaning you don't need to be a technical genius to understand where he's coming from. On top of all that, Ned's a great bloke and knows his beer, which is always a plus."