Polarity is gives teams a collective memory to enable better and faster decisions through on-screen overlays. Polarity has developed a technology that makes this possible through software. The system analyzes the contents of users'​ computer screens and gives them real-time access to information without affecting their existing workflow. The system makes it easy to capture new "memories"​ so that if other users are looking at similar content, they will automatically be notified of the most relevant information at the most opportune time.