"Today, over 90 percent of the views we drive to branded content come from our organic channels. Many publishers are increasingly dependent on paid traffic through channels such as Facebook. Adweek’s ability to continue driving high-quality, high-margin views to direct-sold content programs is critical to our long-term, sustainable revenue growth strategy. Polar’s Branded Content Platform has helped us reach our most loyal and engaged audiences with a seamless solution for curating branded content promos for our newsletters."