Poke is a creative company driven by a passion for the endless possibilities of digital media. Poke think, design, create and invent their way around problems and thrive at turning good ideas into living, breathing things: a severed limb will die, so everything they do is wired directly between a business’s ecosystem and the social lives of its customers. Poke has built a rare culture of professionalism and informality, respecting every discipline and nurturing collaboration across the company.
"We are really proud of this campaign and how it feeds people’s curiosity… and hunger for humour. It is such a clever way to get people listening to and talking about BBC content. Sometimes the best innovation comes from a simple idea, brilliantly executed."
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