"My team provides insights across the business and looks at all our data. We are always on the look out for how enhanced data and advanced analytical techniques like machine learning can improve our business performance or customer experience. Part of this exercise is to test out new data providers and see where the data can be predictive. Whilst this can be done through building hypotheses of where the data could be valuable and testing these, the approach is resource intensive and a solution which automatically tests all hypotheses with minimal analyst intervention would be very useful in speeding up this process or allowing us to test more providers per year.”