Playrcart is the company that enables customers to instantly purchase products and services directly within rich media such as video and gifs, banner ads, as well as via live streams. Its transactional ad format maintains the engagement experience derived from compelling content, while enabling a clear call to action, be that a ticketing purchase, buying an item or donating to charity. Brands that use Playrcart’s technology see their sales funnel diluted by 70% on average.