"It was critical for us to ensure that feedback was coming from actual residents. The subject was extremely contentious and garnered a lot of attention from the community. With social media, anyone can engage on the issue multiple times and if they aren’t actually a resident. It’s always important to provide the most accurate research and data to Council to help them with their policy making processes. Knowing that PlaceSpeak allowed us to have a place where residents were verified before submitting their comments helped us have confidence in the information we were bringing before Council.”