“When we first launched with Pinwheel, improving the direct deposit setup process was a way for us to increase conversion rates with first-time customers. That lowered our acquisition costs and it also increased the speed of conversion. One thing that people don’t necessarily recognize in the market is that payroll systems work on cycles, which can take time. Some people get paid once every two weeks, and some people get paid once a month, or weekly. Either way, it’s a lot slower than a transaction on Amazon. Pinwheel shortened the time from approval to repayment, which dramatically improved the user experience."