The Pinkston Group works with a select group of clients to create and execute media strategies that meet their public relations objectives, whether creating or growing a brand, promoting or launching products or books, influencing legislation, or avoiding or managing a crisis. The Pinkston Group specializes in building a profile for clients with zero visibility and tactically developing existing brands to ensure that each client’s public presence is meeting its strategic vision. The Pinkston Group emphasizes the importance of proactive public relations, generating positive press coverage by telling the clients’ stories well, highlighting what makes them unique, maximizing the news impact of announcements or events,and establishing client representatives as thought leaders in their industry. In addition to generating positive coverage, the Pinkston Group has extensive experience helping clients avoid negative publicity by providing frontline-tested guidance for responding quickly and intelligently to communications crises. When crisis hits, the Pinkston Group helps clients correct course and calm the storm.