PINCH is about high end quality. They tend to focus on what they’re good at. Making the very best apps. The creation of an app is not just a matter of having the right development skills. Also, a brilliant idea alone is not enough. Their aim is to translate a brilliant idea into the best app possible. In their 3-step approach, they first define ambition and goals and make sure they have a good insight in the playing field and desired target groups. Then they thoroughly define positioning, proposition and validate the concept with real users. Finally, followed by creating a beautiful and most usable design, develop the first loveable PINCH is about high end quality. They tend to focus on what they’re good at. Making the very best apps.