
Picturepark is a digital asset management (DAM) solution that is constructed on a service-oriented architecture (SOA) which is standards-based and scalable, and available for on-premise or cloud deployment. Company-wide DAM deployments include features like support for true tenancy, service-based computer clustering, failover, and load-balancing. Adaptive metadata allows different asset types to have their own metadata schema.
Picturepark empowers organizations to develop tools that assist them to efficiently manage and route any kind of content, at any scale. They can manage file-less and file-based content in a structured manner using content management innovations like microsites, semantic relationships, and Adaptive Metadata. The software fuses the main advantages of several content management disciplines like headless content, DAM, product information (PIM), and master data (MDM) management.
Picturepark DAM is a widely leveraged digital asset management platform that has been around for more than 20 years. Top global brands use it to manage and distribute their digital media files.
Agencies with multiple brands need to treat each one as a separate business asset that functions on its own. Picturepark empowers brand managers to provide all brand assets using one portal, while preserving the integrity of each brand. A virtual wall separates each brand and keeps things apart. At the same time, taxonomies and digital assets that are common to multiple brands can be shared.
With Picturepark, international enterprises can use one DAM portal to easily distribute marketing, support, communications, and other resources to subsidiaries that speak several languages.
Picturepark is a scalable platform which makes it perfect for university-wide deployment. It can easily meet the round the clock demands of thousands of users across continents or campuses.
DAM for museums is made into a complete offering by linking Zetcom Museum Plus to Picturepark DAM. By leveraging both, museums get comprehensive DAM tools that function across the whole organization.
Picturepark’s core architecture was improved in 2007 to meet the requirements of worldwide deployment. Since then, the software has been deployed by large multinational firms to serve hundreds of thousands of users round the clock. Picturepark DAM runs on the engine that powers Microsoft Dynamics CRM, Sitecore, SharePoint and numerous other business solutions utilized by enterprises.
Picturepark pricing information is not publicly available. Contact the firm directly to get exact pricing details.