Phacient is a full-service consultancy specializing in management, marketing, and technology. Whether a firm needs to employ guerrilla marketing tactics to combat competition, cut costs by using more affordable, quality solutions, or attack the market by way of social media, Phacient can help. They base their recommendations on the following principles. They, as a society, have moved forward more in the past 30 years than perhaps the last 3000 combined in terms of medicine and technology. There are people who are early adopters and there are those that pay a premium not to do so. ‘When’ is just as important as ‘What’ in terms of implementation.