"One of the biggest things was to make sure it’s meaningful and relevant to the individuals we have out in the field. To be able to provide a meaningful discount, in terms of financial benefit, but also relevant to the individual and available nationwide because we have a very widely dispersed population. A lot of different folks - down to the crew level, up to the corporate executive, and everything in between. We wanted something that was going to resonate and have the ability to be important to that specific person based on their specific, unique needs. And PerkSpot was able to do that.”