“We aimed to test and harness the technology capabilities of programmatic DOOH to deliver a high-impact product launch. Key audience segments were targeted with The Trade Desk’s DSP, and through Hivestack’s SSP, it enabled us to differentiate our day and night creatives. By increasing contextual relevance with dynamic ads, the …

“It is an amazing collaboration on many fronts! The team has a deep understanding of our business needs and consistently delivers high-quality results whilst maintaining a positive brand image and keeping Colgate’s #SmileStrong proposition throughout. For a first major reactive brand campaign, it was very well executed with passion and …