“We aimed to test and harness the technology capabilities of programmatic DOOH to deliver a high-impact product launch. Key audience segments were targeted with The Trade Desk’s DSP, and through Hivestack’s SSP, it enabled us to differentiate our day and night creatives. By increasing contextual relevance with dynamic ads, the campaign results were incredible. Flexibility, dynamic and measurable – Three benefits of how brands can get ahead and gain a competitive edge with programmatic DOOH!”
“We always wanted to run campaigns that could provide Nexon users with a unique experience. This campaign seamlessly connected the gaming world with the real world, capturing audience interest and maximizing viewer engagement. With programmatic technology, we could deliver high-impact and relevant creatives to our core users with precision. Furthermore, by harnessing flexibility, we could accommodate multiple rounds of creative additions and updates in a short period of time. This campaign provides an opportunity to enhance the loyalty of our existing users and motivate more people to enjoy Nexon games with greater excitement.”










