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Alight Analytics® delivers advertising agencies and brands powerful, actionable marketing analytics through ChannelMix®, the world’s first marketing data management platform. ChannelMix eliminates cumbersome data gathering by combining online data, offline data, sales data and custom data sources together systematically for a single source of truth, reducing the hours marketers spend each day prepping data for reporting. As a pioneer in the space, Alight has been helping marketers end the “Data Death March™” since 2007.
Pathmatics provides breakthrough transparency in digital advertising. The company’s patent-pending technology analyzes digital advertising activity and delivers real-time, actionable intelligence to many of the world’s largest advertisers, agencies, publishers and ad tech providers. Pathmatics is headquartered in Santa Monica, CA and is backed by Upfront Ventures, BDMI and other leading venture funds.
Upsight is a comprehensive web and mobile marketing platform. They empower the world’s best marketers to build personal, profitable relationships with their customers. Their proven enterprise marketing solutions afford their clients the power and flexibility needed to execute sophisticated strategies that keep customers engaged, retained and monetized. Upsight is built from the ground up to handle the unique challenges of scalable, portfolio-driven businesses that depend on premium targeted messaging and multi-stream revenue optimization.
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