The Pereira O'Dell perspective is heavily influenced by the digital culture and focused on creating cross-disciplinary campaigns for progressive marketers. Pereira O'Dell is the first advertising agency to win an Emmy against regular television programming, winning "Outstanding New Approach to Television for the social film "The Beauty Inside" for Intel.
“Getting the chance to work on this campaign was a joy and a chance to remind myself what makes Christmas so special: sharing kindness, love, and the spirit of good will with everyone we come in contact with. And Coke is the perfect way to express the feeling of Christmas.”
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