“Since appointing Perceptive to handle PR and public affairs for true in Glasgow and Newcastle, we have been hugely impressed by both the creative and imaginative way that they have approached the brand, and the significant success they have achieved in creating traction for true through a wide range of media and high level influencers. It’s clear that great attention has been paid to our brand philosophy, and the pieces and positioning subsequently created by the Perceptive team have captured our message most eloquently. The reach into the media that was promised has been more than achieved, and we are delighted with the consistent and personal interest taken in our project and brand. We see Perceptive as a key part of our team now in Glasgow, and look forward to working closely with them as we continue to develop our presence in Scotland.”